Outsourcing website building is easy to step on the pitfalls, this is something that everyone knows, butIt's not practical to build your own websiteIf you're looking for a website builder, you'll still have to find one to build and promote it. Why is it easy to step on the pit of outsourcing station building? How to effectively screen website builders? What is the main difference between different website builders?How do you measure a good or bad website?
Xiaodi used to do foreign trade salesman also look for site construction companies have done the site, and then build their own site to contact a lot of customers and peers, to understand a lot of real cases. Write this article is to share the station building industry (mainly foreign trade station) situation, to help you avoid stepping on the pit, screening reliable station building company.
Xiaodi wrote this article another purpose is to change the industry culture, exposure of some bad things, teach customers to avoid pit. Good money expels bad money, do my little bit to make this industry more healthy development. However, I am too small to say so, for fear of being laughed at.
Why outsourcing website building is easy to step into the pit?
Easy to step in the pits Reason:1- station-building companies varying levels of technology, lower profits can not retain talent; 2- excessive marketing (bragging), false promises, word games, vicious competition; 3- customers do not know how to judge the site is good or bad, easy to be fooled; 4- the whole industry is very chaotic, there is no norms, do not talk about the Wudu instead of earning more.
Website development is a niche, non-essential industry. Most universities do not offer specialized programs in web development; instead, students in fields such as software engineering, information and computational science, and computer application technology typically gain some exposure to web development knowledge.
The web development knowledge taught in schools is incomplete and somewhat outdated, covering areas such as server configuration, WordPress and its corresponding plugins, page design, caching, CDN acceleration, and the usage of various tools and software.Mastering comprehensive website development skills can only be achieved through self-study.
Compared to other IT sectors, the average salary in the website development industry is quite low (under 10,000 yuan). Consequently, skilled professionals generally avoid entering the foreign trade website development field, opting instead for higher-paying roles in app development, systems engineering, gaming, or positions at major corporations like Alibaba. As a result, the vast majority of website development technicians...Not from a school, but a halfway house, self-taughtAt the end of the day, it's just that people who can't make it in other fields end up doing foreign trade website development.
Below are Boss Direct searches "web development”, Guangzhou area part of the post treatment ↓.
I've met many peers who started out in front-end or back-end development, knowing a bit of JavaScript, CSS, and the like. When their career paths stalled, they began self-learning web development to take on freelance projects. Take Xiao Di, for example—my major in college was English. I joined the computer club during my sophomore year to learn website building. After graduation, I worked in international trade in Guangzhou for years. It wasn't until the pandemic hit and I was stuck at home that I started taking orders to build e-commerce websites. Hahaha.
In the old days, when Baidu search was in its bonus period, it was a good idea to do aChinese websiteIt was easy to drive traffic, and the booming demand for website development sustained a large number of domestic web development companies. Later, when Baidu stopped directing traffic to independent sites, the domestic web development industry began to decline. A large number of web development companies and individuals specializing in Chinese websites went out of business, with some pivoting to other ventures.Foreign trade websiteRelying on Google search traffic.
Most of them don't even understand English, have never used WordPress, and lack knowledge of international trade practices, foreign reading habits, and cultural nuances. The websites they build for export markets always feel off somehow, with certain aspects falling short. Building a website requires comprehensive skills—front-end, back-end, design, speed optimization, CDN optimization, firewall configuration, and a whole host of other tasks.
Small companies to build a website generally need 1-3 people to collaborate, 1-3 weeks to do a good job, the vast majority of the site's average order price of less than 6,000, low profits. Large site construction company template site price of 1.5 ~ 30,000, build a website requires multi-departmental cooperation 1-3 weeks, the operating costs are also high, the site profit calculation is actually not high. So the site construction company can not afford to feed high-end technical staff, many site construction companies can barely feed the staff, profits are slim.
Most clients lack website expertise and can't judge quality. They often rely solely on appearance—if a site looks flashy and impressive, it passes inspection. Some clients don't even care about aesthetics; as long as the site loads properly and displays products and company info, it's approved... Only after the site has been live for a while do they discover all the hidden issues.
Economic downturn, it is not easy to make money, the social atmosphere is not good, at least this industry to build the station is so. Get down to business, do a good job on the website in turn, so many peers will embark on the road of excessive marketing, and even some will make false promises, play the word game (for example, SEO optimization promises how many keywords on the first page, but will not tell the customer on the main word does not go, can be on the first page of the word is not important).
The business environment in China is that whoever can brag can get orders, and this is true in almost every industry. As long as a website builder to brag a little bit, put a few big brand cooperation cases, say they are a certain region ranked X, you can get a lot of orders. This has led to some site-building companies to lose the initiative to do a good job of the site's motivation.
What's the difference between sites in different price brackets?
Build a foreign trade websiteFirst, you need to choose the right web development company. Forget about building a website yourself—it's just not practical. With so many companies out there, what sets them apart? What types of websites do different web development companies excel at building? Based on my own experience and insights shared by clients, here are some perspectives.
Tip: choose to build a website company is the same as choosing an object, there is no saying who is good and who is bad, who is good and who is bad. Only fit or not, what suits you is the best.
Price is the best standard to measure and choose the website building company, because the budget is there, the target price within the choice of the right to be realistic. Divided from the price of building a website, now the domestic construction company is divided into high, medium and low 3 grades. The following price division is the approximate range, up and down a little bit is also consistent with the actual situation.
The following prices are for the first year / first package. Some website builders (such as us at Diamo) start charging only maintenance and server fees for the second year/second package, which is much cheaper, and you can even manage your website yourself or move it away without renewing your subscription;
And some website building companies do not allow the site to move away and customers to maintain their own, the site is renewed by 1 year, 2 years, 3 years, the renewal price may be a little lower, or the same. General Saas pure template website builder or dozens of hundreds of people will be the case.
You have to compare and consider the renewal/maintenance costs yourself, and the following article only analyzes the costs for the first year/first package;
Low-end: ≤ 4,000 yuan, pure template display website, not suitable for SEO ranking, advertising
Within this price, the website that is made will not be much better, it is allPure template websiteThe functionality is very limited, more or less flawed and not as good as it should be, and cannot be modified and customized as required.Not suitable for Google ads and SEO rankings., don't expect too much. Most of this price point is through Taobao,Fubu ForumWaiting to take orders.
Xiaodi began to open Taobao store to receive orders for foreign trade website construction, the main customers are foreign trade SOHO or small companies, that time just entered the station building industry, technical unskilled, the main order to improve their own, pricing is lower, less than 3,000. Later, the technology to improve, all aspects of the site are more prominent, stable orders from Taobao, close the store, the price of building a site has risen a lot.
Below 1000 kind of website, don't need to see, are very old website building program, very old templates and functions, copy and paste to change the domain name and information. All kinds of problems, no after-sales service, buy and use for a period of time will be thrown away or can not be used.
Taobao price of less than 2000 yuan, are individuals, pure template to build a website, copy the website code to change the name to change the picture and text is a new website. There is no guarantee for website function, design, speed, performance, security and SEO. There is no after-sales service, lost at any time, website modification is limited. If it is a company website, it is not recommended to look for this stall, there is no guarantee, the site of a variety of problems.
Taobao 2000 ~ 3500 yuan price, is a little bit of technical individuals (individual households) or small micro site construction company (1 ~ 5 people kind of), do out of the website in all aspects than 2000 yuan file slightly better, there is a little after-sales service. However, the website function, design, speed, performance, security, SEO is still not guaranteed, depending on your luck have not encountered a reliable company.
This price point is suitable for freelance exporters or companies with extremely tight budgets—it's worth a try. But don't set your expectations too high; the website won't be anything special. Expect occasional glitches, numerous restrictions, and paid modifications. Even service providers disappearing altogether is common. At best, you'll have a website to show clients.
Mid-range: $4,000 ~ 15,000, customized, functional website, suitable for SEO ranking, advertising
This class is mainly professional website builders with good features. The quality of websites and such varies greatly from one website builder to another and needs to be carefully selected. We Diamo now site prices are located in this range, which is also the vast majority of the company's site budget range.
This price range has the most customers, the most peers, most of the flow through the money to take orders, such as the official website to cast Baidu rankings / ads, jittery voice, Xiaohongshu ads and so on.
Websites under $6,000 are almost alwaysTemplate builderPlus a little customization (can not be customized / imitation site): copy the template site, according to customer demand for appropriate modifications made into a new site. Website functionality, design, speed, performance, security, SEO are pretty good, but not all of them have reached the level of excellence.
The after-sales and results of the site at this price point are okay, not great. Suitable for limited budget.It can be used for advertising and SEO search engine rankings, but the results may be less than stellar.The website is mainly suitable for small and medium-sized companies. Mainly suitable for small and medium-sized companies, purely to have a website can be displayed to customers to see.
6000 ~ 15,000 yuan price, purely customized to build a website according to the customer's design drawings, you can also copy the site (copying other sites to change the appropriate). Website functionality, design, speed, performance, security, SEO and other aspects can reach the degree of excellence (depending on the strength of the company to build the site), to provide a lot of reliable services and protection.
At this price point the company is more reliable in terms of after-sales service and protection, and the website is more effective.Suitable for advertising and SEO search engine ranking, the effect is generally good!, specifically looking at placing ads/SEO optimization strategies.
High-end: ≥ $15,000.Customized, functional website, suitable for SEO ranking, advertising, suitable for large companies
In Di's experience, the quality of many 10W-priced websites is actually not much different from that of 1.5W, and may even be inferior to that of 1.5WThis is something that happens all the time. Don't be surprised, it happens all the time, whether it's a website builder with hundreds or a few people, in the end the website is mainly built by those 1-3 employees (maybe interns) at the bottom, whose level and experience determines the quality of the website.
However, if you want to do the kind of details are very good, the number of pages is a lot and complex (products, articles list page / detail page by the number of templates), especially the site content after the professionals tailored website, it is recommended to look for the price of 1.5W or more companies, the rate of stepping on the pit is much lower.
≥ 15,000 yuan is basically a large site construction company, at least dozens of hundreds of employees, in the industry has a certain degree of visibility. There are Saas website (possibly with a little SEO) and customized website. The services provided, the degree of professionalism, efficiency and after-sales protection are better than the first few price brackets of the company. Customized website is basically equipped with professional artistsdesign drawingsThe above 2 price points are basically impossible to produce a professional design.
If your company's budget is high, the volume is relatively large, or to find the price of the station building company is better, there is some protection, smooth communication, better cooperation, although not necessarily do a very good job, but the bottom will not be too bad.
Note: good service does not mean responsible, large companies have perfect rules and regulations, strict management, some aspects of the lack of humanization and temperature. High price does not mean that the website quality and effect is good, big companies have high operation cost so the price is high. The quality of the website is good or not, ultimately it depends on the people who do the website.
And the big companies took 10W order, may be outsourced to 1W price of small and medium-sized station building company to do, for example, Diamo has undertaken hundreds of station building company outsourcing orders, Xiaodi's some peer friends also took the big brands of second and third-hand orders.
The following figure is the chat record of a certain WeChat group ↓, for reference only, judge for yourself.
Large companies are generally chaotic management, responsible for building the site may be the lowest level of interns or general skills of the staff, do out of the site is really not necessarily as good as the small and medium-sized site construction company. The following is an analysis, read it and then you think about it right.
That said, some price 50,000 + website building company does really cow, that design and copywriting, a look at the professionalism. Icons and pictures are well-designed, in line with the company's image/products, the site details of the color, pattern decoration is just right, the finishing touch and not flashy. It's just that there are so few and far between companies like this, and Diamo is working hard to move in that direction.
What is Saas building and why should I respect it?
Saas station building can be understood as pure template station building, software automation station building, generally platform type, the customer has no data sovereignty.Websites (and even domain names) are owned by the platform and not by the user, and need to be renewed regularly, with websites being deleted for non-payment.Numerous functional limitations prevent: migrating websites, customizing website modifications, or adding features beyond the existing library. We insiders jokingly refer to it as...Batch leek harvester.
Users register an account on top of the platform, choose a template, and then replace the company information and pictures in the background by themselves to make a good website, which can't be customized and modified. The building process is automated, similar to creating a Taobao store, Qzone, Shopify store.
Well-known SaaS website building companies in China (data from DeepSeek AI): Ueeshop, Alibaba Cloud Website Builder, Lingdong Website Builder, Meicheng Website Builder Star, Mitou Website Builder, Fanke Website Builder, Foreign Trade Express, Global Search, and China Enterprise Power.
Some Saas companies also have customized website building business, can be built according to customer requirements, the price is very high. In fact, this customization is also based on Saas templates, according to customer requirements to change the appropriate layout only, essentially the quality of the site is almost the same. Here the quality refers to the quality of the code, site speed, the degree of SEO optimization, functionality and so on.
The quality of Saas-built websites is mostly inferior to custom-built websites, but there are exceptions, as the effectiveness of a website is ultimately based on the text/image/video content and promotion.
Basically, the big domestic website builders are Saas website builders or start to develop in this direction, because the cost is much, much lower, but the price is higher! Users do not know how to build a website, and admiring the big brands, so the big Saas builders can get a lot of orders just by publicity, the website quality has a minimal impact on sales.
Diamo does not recommend choosing Saas to build a website because the website is not cost-effective, requires constant high-priced renewals, and is not owned by you, only the right to use it. The website results are also generally worse than custom built websites
Basically, small and medium-sized station building companies are non-Saas station, because there is no ability and capital to build a platform-type system, do not allow users to automate the independent creation of websites. Can only rely on manual construction of the site, replace the content, etc., generally can accept customer customization to modify the site, there are some pure templates do not allow modification of the site.
Diamo belongs to the non-Saas website building, can build the website from scratch according to the customer's needs, build it according to the design drawings, the website source code delivery, no need to renew the fee can be used normally all the time. The use of customer servers and domain names, website ownership and control of the customer.
Enhancement: Some website builders use their own domain names and servers, and the ownership of the website belongs to the website builder, and the website needs to be renewed, although the renewal price is much lower. Ask before you place an order.
The main profit model of the website building company
Tell a little bit about the industry to help you judge. Website builders are actually not very profitable, a website that costs a few thousand dollars may take 1-3 people to do for 1-2 weeks, of course it is not a full time 8 hour commitment to make a website, but the labor cost is also very high. Operating and growing a company is a big deal.
It's hard to maintain and profits are poor just by new customers placing orders.To stabilize growth, you need to reduce costs and increase profits, and one of the most effective is: renewals!Renewal orders are almost all net profit, with no marketing or setup costs, and the main costs being cheap servers and very low maintenance costs.
The above mentioned Saas website is a great trick to reduce costs, a few people can maintain a good Saas system, support millions of websites running, greatly reducing staff costs. The use of cheap cows and horses (freshly graduated college students) is also an effective way to reduce costs, they eat less, do more.
So many website builders have websites built by a bunch of inexperienced people. Like Xiaodi this kind of technology, personality people will not be willing to take a few thousand wages a month as a cow horse. There are technical people who casually take orders or develop a project income is better than a part-time job.
The best way to increase profits is to:renewalSaas builders in this regard to play very 6, so high renewal price is still many users are willing to pay the fee, the profit is very substantial.
Controlling the functionality of the website is a necessary tool in order to get customers to renew their subscriptions. The company will require the use of its own servers (or even domain names), as well as its own site-building program, not renewed to shut down the site, want to move the site will have to pay extra money to buy out the code.
Even if you move the site, but the source code is deeply customized, the subsequent customer site may encounter some unresolved problems, you can only spend money to find the original site construction company to deal with.
Take us for example, although we Diamo build the site has been no worse than many large companies, and the price is much lower, the source code delivery. However, we are still in the foundation stage, constantly improving our website building skills, efficiency and website results.
Have not been investing enough in business and operational convenience, resulting in us not having a perfect renewal system. Use our server + maintenance fee, the second year, just pay more than 1,000 per year. Customers can choose to use their own servers and their own maintenance, the second year do not need to give us a penny, the site can still be normal and stable operation.
We currently rely mainly on constantly taking new orders to maintain profits, in fact, do more tired, the advantage is that the building technology and efficiency of the site and other aspects have been steadily rising, the disadvantage is that the profits are not as good as those card access, the need for customers to renew in order to continue to use the site's peers.
When we standardize and streamline website building while also maintaining high quality and high conversion rates, that's when Diamo will improve the renewal system. At that time, the service as well as the price will be further upgraded, in the direction of half Saas and half customization.
Don't blindly choose big, well-known companies
Diamo high-definition website building package price more than 10,000, our customers have listed companies, well-known brands, and even government agencies. Some customers they have looked for the head of the well-known site construction company (hundreds of scale, the industry's first echelon) to do the site, the effect is not as good as expected various problems, and finally come to us to find the Diamo. We do out of the effect is better, at least the customer is more satisfied, continue to return to the single.
Most people will feel that big companies are more reliable and generally make better things. It doesn't necessarily depend on the industry and the product. If it's an industry like communications or automotive, then basically the technology/products of the big brands are better. For example, Huawei's communication, Tesla's tram.
But in the website building industry, on the contrary, the quality of the website of the big company is not necessarily good, may be worse .Because there's nothing technical about building a website, yes, there is no technical skill in building a website. A super learning layman to spend 1 month of serious learning, and then spend a month to build, can also make a near perfect website from zero.
Many people think that websites are highly technical, involving code and so on. In fact, it is not, the site can be said to be the IT industry's simplest product, the technical content is not high at the same time very mature, there are many ready-made tools and programs. Foreign trade website is actually installed some software, import data and then manually adjusted to replace the picture text on the line.
Didi I have always told employees, building a station is actually a service industry, the main cost of time and the difficulty of the work are in the communication with the customer above, chatting to receive orders → understanding of customer needs → negotiation site details → adjust the site → receive the balance of the on-line and so on.
How well a website is done depends largely on the experience of the builder, and the standard of the build (Requirements)For instance, when Di Yamo first started building websites for others, he lacked experience and didn't know how to create a quality site or what standards constituted a good one. Initially, he could only take orders through Taobao at low prices. After building hundreds of websites, his skills and experience reached a certain level, complete with strict development guidelines and acceptance criteria. Only then did his project fees finally exceed ten thousand yuan.
Large companies have a large number of people, complex hierarchies, strict management, high turnover, the website is basically produced by the lowest level of ordinary staff, or even outsourcing may be. The lowest level of ordinary employees are often fresh graduates, novice, lack of rich experience. The ability to build a website is likely to be inferior to those of us in small and medium-sized companies.
Big building company leaders many do not know how to build a website, not technical origin, the reason behind this we all understand. Leaders do not know how to do a good job of the site, the following people do not dare to take the initiative to make suggestions, the company does not have a strict site to build specifications and acceptance criteria, the site quality is naturally not.
Large site construction company's main energy spent on management and infighting, the staff's main mind in the completion of the KIP, assessment, and self-preservation, most of the salary is less than 1W / month, the site to do to be able to deliver on the line. Will not be stupid enough to make the site perfect, because the better the performance of the more tasks, the more tired they are, but the same treatment, but also easy to be sidelined. Low-profile, mediocrity is often the golden rule of survival in the middle and lower levels of the workplace.
The following picture is a peer friend company, more than 100,000 to take a big brand building orders, the bottom of the human voice
Certain big companies are also really expensive↓.
Our Diamo staff are experienced, technical, too busy when the boss also have to go down to work, technology and quality is the bottom line of our survival and development. Our company is small, no management, no infighting, no meetings, on time off, everyone just need to focus on doing their own work. As a leader I think every day about how to make the site better, make the company bigger, and the quality of the site continues to improve.
Xiao Di, describe how some big companies operate—see if this rings true (just treat it like reading a novel): Their marketing campaigns are all high-end and glamorous, with social media posts boasting collaborations with government agencies/major corporations, participation in forums/lectures, and awards they've won. Salespeople come knocking with over-the-top pitches, but the actual website they deliver is a completely different story.
The leadership of the department of station building received an order to pull the group group a few people sent the requirements to the group, the requirements of how long to make the design draft, build a good website. Artworker A put down the phone, looking for ready-made website design, want to find a suitable replacement for the picture and copywriting out of the picture, aside!The phone shows a loan of $xxxx due this month, to be paid by X date on X month.
After the customer agreed to the design draft, sent to the cow horse colleagues responsible for building. Build a good first draft sent to the customer to see, the customer complained that the effect with the design is too far away, mentioned a bunch of modification points, complaints to the leadership of that. Departmental leaders met to criticize, artworker A said the design was confirmed by the customer, is the problem of building.
Build B said the design is not reasonable, can not build that effect and function, and the customer order package does not include this function / service. Sales C said, "What are you looking at me for? The order has been signed, and we have worked hard to make it.
The department leader said that the hard work to build B and then change, try to achieve customer satisfaction, to complete the KPI and assessment.B want to speak again and again, the heart cursed a few words, back to the workstation began to silently modify. Finally changed, the customer is still quite a word, back and forth several rounds of modification several times finally let the customer accept.
The website started to advertise/ do SEO optimization, and the advertising/optimization department listed a bunch of substandard points and asked for rectification. Build B says it is done according to the design, and the client accepts it. Design said you did not give the requirements, are so designed, the customer also accepted.
The head of the department said that the hard work of Building B to change again, try to do other departments to avoid complaints, to complete the KPI and assessment. Build A wanted to say something, rolled his eyes, and returned to his workstation to start modifying silently. After a few extra shifts, he finally got it right, and there was no more light in his eyes.
After paying off loans, my salary barely covers the basics. My health deteriorates with each passing day, resentment builds up, and the relentless pressure of ever-increasing KPIs and evaluations, coupled with endless buck-passing and finger-pointing, has drained me of all energy. Company relocations, compensation and evaluation adjustments, leadership changes—each act piles another straw onto the already-broken back. Employees feel the pressure intensify with no relief in sight. Those with skills or unwilling to settle begin resigning.
Soon HR recruited a group of cheap college students, although they know nothing, but they are full of energy, eyes with light, head down and work hard. Another new project was launched, and a new round of tug-of-war....
Xiaodi has contacted a few large hundreds of people to build a website company, the internal management is chaotic, the main mind of the staff infighting. Then the high price to pick up the website, may also be given to the bottom of the interns to do, or outsourced to a small site construction company to do. The website is just so-so.
Share an industry insider: some company leaders in order to earn extra money, will be outsourced to the order of the small station building company to do low-cost, eat kickbacks. May go to the company system process to receive orders and outsourcing, may also be through another company to receive orders.
Xiaodi a site customers before looking for a large site construction company to do the site. Landing page the other side has not been able to get, the customer looked for Xiaodi to help. I put the design and the content of each board are well organized to the customer, so that the other party to do it according to the line, the customer is still worried about the other party to do not good.
The above example is not to say that big companies are bad, it just means that every company has its own internal problems, and the quality of websites made by big companies is not necessarily more reliable than that of small and medium-sized companies.
However, there are many advantages of big companies, such as good service, timeliness and after-sales service is guaranteed, the site will not be bad, at least you can pocket. Big brand customers are recommended to choose a big website building company, there is a guarantee, smooth cooperation and chat.
If you prioritize website quality, it's advisable to evaluate and select web development companies based on the following criteria for greater reliability and to avoid potential pitfalls.
How to screen website building companies do not step on the pit (avoid pit guide)
Xiaodi share some judgment method, just for reference. Or that, there is no absolute good or bad station building company, every company has shortcomings and advantages, there are customers satisfied and dissatisfied. Only suitable or not, choose the one that suits you.
First look at the website building company can meet the content mentioned below, choose a good website building company must sign a contract. The contract should be added to the following content, so that there is a guarantee, for example, write: source code delivery, without any functional limitations and backdoor, the site can be moved at any time free of charge without limitations.
These terms are more objective, fair, can protect the forwarding rights and interests, if the building company does not agree, it is possible that the heart is weak.
Note: Screening station building company with the same as looking for a partner, not the better the better, to choose the right one. Not that does not meet the following situation is not good, just reference, their own measurement judgment.
Whether the website is delivered in source code, with or without restrictions, and whether it can be moved at any time for free
The most important thing to buy a house is to have a real estate certificate and the ownership is in your hands. If you buy a small property or a commercial house without a real estate license, you may lose a lot of money in the future.
The same goes for making a website, the ownership and control of the website must be in your own hands, so you can modify and relocate the website at will. Otherwise, in the end, the website and domain name is taken away by the website building company, you will be left with nothing, and years of hard work will go down the drain.
One of the domain name is the most important, website ranking and traffic, e-mail address, company branding, etc. are inseparable from the domain name. Be sure to use their own registered domain name to build a website, the ownership belongs to themselves, absolutely can not use the domain name of the website building company.
It is also best to use your own server, so that the source code of the website as well as the control is in your hands. If the website builder can write in the contract that the ownership of the website belongs to the customer and the customer can relocate the website and source code for free at any time, then you can also use the server of the website builder.
Diamo build website source code is delivered with no functionality limitations, ownership and control is given to the client. Use the customer domain name and server to build the site, or you can choose our server and can relocate the site at any time for free.
Whether to use WordPress to build a website
Using WordPress to build a website is key to ensuring ownership and flexibility, as it is an open-source system.
Domestic website building program has many problems and problems, build out the quality and functionality of the site is inferior, generally do not give customers ownership and control.Not recommended. Recommended to use WordPress or other foreign programs to build a website!.
In fact, with what program is not very important, the most important thing about the site is the content, speed, design, and security, as long as the website builder can take care of all aspects. But the world is sketchy, a lot of watered down, and what is done can be very different from what was expected.
So to choose the right website building program, at least you can pocket, the website is even worse there is a limit. For example, the use of WordPress (WP) to do the site, in general, the customer will have administrator rights, theIf something goes wrong you can get a third party to help with it, it's a lot easier to modify with more people who know WP.
Counter-observation of the domestic website building program, basically after the magic alteration, can not read, difficult to modify, may modify the price is higher than to do a new website. And the magic program generally means that there are backdoors and lock permissions, by the site construction company firmly control the lifeblood.
Building a foreign trade website is recommended to use foreignWordPress program (PHP language), which is the world's most popular open source website builder.entire worldThe 43%+ website was created using WordPress, which is very secure, stable, powerful and scalable.
The U.S. White House website, NASA official website, The New York Times, Best Buy, Harvard University Bulletin, Sony, Microsoft, Meta, etc. are using WordPress. diamo use WordPress + Elementor to build foreign trade website, powerful, stable, secure, SEO optimization and put Google ads with good results.
WordPress Benefits:
Advantage 1: completely open source, no copyright issues
WordPress is an open source program that uses theGNU General Public Licenseincluding all plugins and themes (derivatives), can be modified, distributed at will.Always commercially available and free of copyright issues.
(indicates contrast)Domestic website building programThe vast majority of them are developed based on domestic CMS or some architecture.Use of multi-party code, unclear copyright, possible risk of infringement.
For example, the domestic well-known website building system DedeCMS (dream weaving) at the beginning of the free commercial, a lot of people use it to build a website, Xiaodi 2019 just learn to build a website is also to use it. Later Dede sold to others, modified the authorization agreement can not be free commercial, the new company 2022 began to prosecute a large number of commercial websites built using DedeCMS ↓, in fact, there is no lack of hospitals, large institutions website.
internal (a country)There are companies that specialize in this kind of code infringement lawsuit, releasing the code to many platforms, saying that it is open source and free for commercial use. After a few years into infringement, bulk sued the user, demanding compensation of tens of thousands of dollars, a few thousand dollars for private settlement.
Behind this a lot of doorway, may start really open source free commercial, suddenly change the license agreement does not allow free use. Or the beginning of the free can not be used, deliberately said that can be used for free or do not indicate the copyright.
Thousands of dollars in settlement damages are also well thought out, generally slightly less than the cost of hiring an attorney to handle a lawsuit, and within the reach of most businesses. And it can be bargained for! Because it costs the copyright holder to sue, too, and is willing to concede.
Many sued companies do not want to spend time and energy to deal with the lawsuit, and do not want to add a new lawsuit record to affect the business (Enterprise Search and so on can check the litigation record / risk), so they would rather spend a few thousand dollars to get rid of the matter.
It is best to write in the contract: Party B used to build the site all the source code and tools must be legally authorized, free of charge to Party A commercial. If because of the website source code and software infringement caused by Party A, Party B will bear all the losses, including but not limited to attorney's fees, compensation costs, rights defense costs.
Advantage 2: Suitable for complex websites, easy to modify
Another advantage of WordPress is that it is powerful and easy to use. Some very complex designs and features can be usedElementor ProAnd other plug-ins easily made, modified also easy as long as the mouse on the line, the customer can also modify their own page content!
The domestic website building program is generally not a visual editor, most of the handwritten code production, or the use of prefabricated modules freely cobbled together into a web page. Modify it is very troublesome to produce complex appearance and functionality is more troublesome, the cost is very high (the company will say that can not be done, or made out of the bull's-eye). Some complex things can not be done, you need to develop their own, the cost is very high is not for individual customer needs to develop.
As a chestnut: e-commerce sites also need to provide page caching to logged in customers for speed, need to bypass dynamic caching, and CDN caching can also be bypassed together with dynamic caching. I have not seen any domestic self-built/open source programs that can achieve this. And WordPress can directly use LiteSpeed ESI + QUIC.cloud CDN this ready-made mature program.
The ease of use of WordPress is also a great advantage, customers can modify, update, operate their own website, simple to learn to learn to relocate the site. Even if you don't rely on a website builder, as long as you don't toss and turn yourself around, you can make your website run stably for a long time.
Benefit #3: Client Ownership and Control
This is very important, site ownership and control in their own hands, the site really belongs to them. Now the use of WordPress website building company will basically give the site ownership and control of the client, because WP is too free, completely limit the rights is not easy. For example, the DiamoForeign trade website building packageThe page has a clearly written source code delivery, there is no backdoor or restriction, the ownership and control of the site belongs to the customer.
The use of non-WP programs to build the majority of the company to restrict access, will not give customers ownership and control, want to use this to allow customers to renew, or charge an authorization fee in order to give the source code to relocate the site. Even if you take the source code, you may not be able to use it properly in other hosting environments. Because non-WP programs are generally modified or developed, only the person who built the site knows how to change and how to use. And there are likely to be backdoors and invisible permissions.
Below is a website builder customer, his other website was previously done at another company and wanted to relocate to our host, the other website builder wanted to charge money to help with the relocation.
Little D Login Backend InstallationUpdraftPlus pluginSuccessfully relocated the website completely to our host, everything is fine, the total volume of website data is about 2G. So here is the benefit of WordPress, customers can relocate and modify the website as long as they have an administrator account, without going through a website builder.
Advantage 4: Well-established ecology, many functions, good adaptability
The official WordPress team consists of over 1,000 members, with at least tens of millions of users. Millions of businesses have already invested heavily in WordPress infrastructure, themes, and plugins. This has evolved into an exceptionally vast ecosystem.
Numerous ready-to-use, high-quality, secure, and reliable practical features/plugins are available: SEO optimization tools, image compression to WebP format, automatic backups to Google Drive, CloudFlare CDN for links, AI integration, caching plugins for speed optimization, automatic multilingual translation, forwarding/automatic posting to Facebook and other social media platforms, firewall plugins, and more.
Above mentioned features, other website programs (especially domestic CMS, or their own development) is likely not. Development, maintenance, update those features of the high cost, small revenue, small and medium-sized companies do not have the ability and willingness to do.
Benefit #5: Favorable Google Ads and Google Rankings
Another crucial point is that WordPress is currently the most effective website-building system for Google SEO. For instance, Google requires websites to comply with Consent Mode V2 to run ads in the EU region. WordPress has a wide array of plugins that can easily implement this functionality.
For non-WP programs, you'd need to develop the corresponding functionality yourself, which is costly and poses maintenance challenges down the line. This means using domestic programs may likely prevent you from running Google Ads in the EU region, and even Google search rankings tend to be less effective.
Speed optimization WP also has a lot of caching plug-ins, database optimization plug-ins, CDN plug-ins, etc. - can be fully optimized to meet the needs of Google ranking.
Domestic website building program SEO considerations less, at most, also consider the Baidu ranking rules, not specifically adapted to Google ranking rules. At the same time there is a lack of many SEO features, such as picture ALT tags to fill in, rich text architecture, etc. WordPress built site is easier to get Google index and rankings. So do foreign trade website must use WordPress.
There are also visitor tracking, keyword ranking tracking and other functions, in WordPress there are very many ready-made plug-ins to achieve, integrated Google Analytics and other platforms. But the domestic program are not ready-made features.
Advantage 6: High security
The official WordPress team has more than 1,000 people, reliable technology, maintenance and update very quickly, security is convenient and guaranteed. There are also tens of millions of users, including many professional and technical personnel, will provide timely feedback on security vulnerabilities and so on.
And WordPress has a number of security plugins, such asSucuri、WordfenceSucuri has more than 100 employees worldwide, all of whom are very strong, safe and reliable.
On the contrary, many use domestic CMS or other open source programs to modify down to build the site of small and medium-sized companies, the entire company may be less than 20 people, responsible for the source code/safety maintenance and updating may be less than 3 people, the productivity of this point is difficult to provide reliable security. And there is basically no security plug-ins inside the site, only the host firewall this one security.
Advantage 7: Timely updates and maintenance, vitality
The most important thing is to build a website program is stable and long-term update and maintenance, in order to have a strong vitality, security and adapt to the times!WordPress is a proven open source program that has been around for years, with dozens of millions of contributors and tens of millions of users behind it, and is alive and well.
Compared to other open source programs or self-developed website building program vitality is much worse, may one day to give up updating and maintenance. For example, DedeCMS in 2012 or so is the first choice of domestic website building program, when WordPress in China is not much commercial, few users.
By 2023 DedeCMS is completely cool, the founder sells the rights, the new owner milks the residual value on infringement lawsuits, and also handily sends DedeCMS to the graveyard.
The main reason for this result is that DedeCMS lacks team-based operation, no timely iterative upgrading and maintenance, can't keep up with the times, and is gradually outdated.
WordPress Cons:
Do foreign trade website, WP's biggest drawback is the use of the threshold is too low, but the later the greater the difficulty. Resulting in a bunch of newbies to build their own sites, encounter problems will not be able to solve said WP is not good.
These are not problems, because we are optimized to deal with the background is very simple, fast, easy to understand the function of operation is simple and convenient. You focus on uploading products and articles, follow up on inquiries on the line, the other aspects of the site will be dealt with by Diamo.
PHP is outdated—should websites be built using mainstream languages? Nonsense.
Xiao Di heard some people claim PHP is outdated and that websites should be built using trendy languages like Vue.js, Node.js, Go, or Bootstrap for better performance. That's pure nonsense. The most important qualities for software are stability, reliability, and maintainability. Don't get caught up in meaningless "show-off competitions."
Talking only about the process and ignoring the results is just nonsense. The websites built with PHP are great:Stable, reliable, fast, fully capable in performance, and low in maintenance costs—it can be said to be the most suitable language currently for building e-commerce websites and corporate official websites.Some people say it's not good because they didn't study PHP and rarely build e-commerce websites—purely armchair theorizing.
Take email, for instance—it's a rather outdated form of communication. Nowadays, we have video chats, voice calls, and even VR virtual worlds (the metaverse) for chatting. Yet in international trade, email remains the primary channel for most communication, especially for critical discussions like order negotiations. That's because it's reliable, stable, and effective—practicality always comes first.
These new languages are well-suited for building massive websites (handling at least hundreds of requests daily).ten thousandVisitor traffic) or large-scale apps, performance is better and they can handle various functions. However, using them for e-commerce websites or corporate sites is like using an anti-aircraft gun to swat a mosquito—ineffective and costly. Moreover, the development and maintenance costs for new languages are prohibitively high, making them unsustainable.
Facts speak louder than words↓:
Tencent continues to use jQuery for interactive features on its official website as of 2025. Its technical team mentioned in a public presentation that they had conducted a technical evaluation of Vue3. However, considering that the existing jQuery-based code already covers 99.1% of business scenarios, the benefits of a refactor would be limited. The budget saved would be sufficient to purchase 20 servers.This pragmatic “good enough” approach is also reflected in jQuery's continued popularity, with over 8 million monthly downloads on GitHub.
A maintenance report from a gaming website system reveals that front-end pages developed using jQuery incur annual maintenance costs of just 3,600 yuan. However, after refactoring with React or Vue, upgrading dependencies alone requires approximately 25,000 yuan annually. This cost disparity is particularly sensitive for small and medium-sized enterprises—after all, not every company can afford the personnel expenses of hiring front-end specialists at a monthly salary of 25,000 yuan.
Dan McKinley, Etsy's Chief Technology Officer, once shared an unexpected discovery: the company's most stable services are often built using so-called “boring” technologies. For instance, the payment system handling 3 million daily transactions relies on PHP + MySQL for its backend and jQuery and Bootstrap for its frontend.“We attempted to rewrite some services in Go, but ultimately found that the performance gains didn't justify the significantly higher salary costs for Go developers...”
Be wary of headless WordPress
First of all, the conclusion: Diamo suggests doing foreign trade sites with conventional WordPress is completely sufficient, there is no need to go farther to use the more troublesome headless WordPress.
By default if you build a website using WordPress, the backend as well as the frontend is created using WordPress. However, some people choose to use WordPress for extreme speed/performance, security, etc., or even because they don't know how to build pages with WordPress.NotWordPress to build the front end.
This use of WordPress to build the backend, but with a technology stack independent of the WordPress system to build the front-end is called headless WordPress, the front-end is generally used Next.js, React, Vue, etc. to build.
In 2025, a lot of articles appeared on WeChat public number, saying that it is better to use Next.js, React, Vue and other languages to build. It is because the environment is not good, a lot of technical staff to do foreign trade website, they do not know WordPress but know Next.js, React, Vue. human weakness: agree with what is favorable to themselves, rather than what is favorable to the customer.
You can't simply use good or bad to evaluate headless WordPress, you have to choose according to your own situation. It is recommended to find out whether the website builder uses headless WordPress or regular WordPress, and whether the page is built by Elementor, Gutenberg, or what.
Headless WordPress has much higher development costs, development cycles, maintenance costs, and modification difficulties. This means that the website is more expensive, takes longer to build, and subsequent website maintenance and modifications can basically only be relied on by that website builder, making it difficult to hire a third party or handle it yourself.
Generally do mega-site, daily visitors go to hundreds of thousands of level, or on the function (such as links to multiple platforms), security (such as doing government websites) and other special needs will choose headless WordPress.
What is the price of a renewal fee when it expires, and will the site stay up and running if you don't renew?
As mentioned above, most website builders will require a renewal fee to continue using the website, and some do not. Before placing an order, ask what items have to be renewed when the website expires and how much the renewal price is. If you do not renew the site can still be used properly for a long time.
Diamo build website source code delivery, package after sale for one year. The website does not need to be renewed and can be used normally forever. Starting from the second year, only a few hundred dollars per year maintenance fee, maintenance scope is to ensure the stable operation of the site, deal with attacks or access anomalies and so on. Customers can choose to maintain their own, the second year, you do not need to pay any fees, the site can always be used normally.
Whether the website has backdoors, functional limitations, implanted external links, etc.
Some site construction companies in order to maximize profits, publicity that the source code delivery, may limit the site features or leave a backdoor, etc., the customer does not renew the fee on the bad site and so on to force customers to continue to cooperate. May also be implanted external links to steal the site SEO weight. Be sure to ask first, the site has no backdoor, hidden permissions, functional restrictions, artificial implantation of external links.
I've learned that several website builders give their clients backend accounts with neutered functionality that prevents them from relocating the site or making certain custom changes. And there are hidden plugins and features/code that hide permissions.
There are no hidden features or codes in our Diamo backend, everything is visible and changeable.
Modify the WP core source code is also a problem, try not to change, or later may be many problems. In terms of performance and speed, etc., WP to do foreign trade website is good enough, there is no need to change the core.
Does the website speed meet Google Core Web Vitals standards?
Now more and more people realize the importance of speed, but there are still a lot of domestic enterprises do not understand, they can open the speed can feel good speed, the actual placement of ads and so on only to find that it does not meet the requirements. International network environment is complex, foreign trade website speed need to use Google speed test and other professional tools to measure the reliable and objective.
Many website building companies do not optimize the speed of this project, because customers do not understand will not require this, and does not affect the collection of the balance. Speed optimization is difficult, there is no place to learn, all rely on their own to figure out.Most website builders don't understand speed optimization.
Xiaodi I started from scratch to teach myself speed optimization, a whole 2 years to master the skills! There is no place to learn this stuff, the knowledge on the Internet is scattered and one-sided, you can only rely on your own research. Speed optimization involves a wide range of knowledge and deep, but also master the use of many optimization plug-ins.
A speed consulting ↓, a company to do the site speed is very poor impact on advertising, the other side does not want to optimize speed
Diarmo was featured in theUltimate WordPress Speed Optimization TutorialIt is mentioned in the book that speed is very important.PinterestPinterest reduced perceived wait time by 40% and directly increased search engine traffic and registrations by 15%. COOK reduced average page load time by 850 ms, resulting in 7% more conversions, 7% less bounce rate, and 10% more visits per visitor page volume.
Google says speed is the key to victory (Details.https://web.dev/why-speed-matters), and in June 2021 willCore Web Vitalsas one of the ranking factors. A slow website also increases the bounce rate and reduces the customer experience, which affects the inquiry/order conversion rate.
Is it SEO friendly
SEO friendly means that the website meets the requirements of Google ranking, such as adding ALT, H1 and other tags to images, adding Schema architecture, website speed is up to standard, web pages are easy to read, user experience is good, etc. Backlinko's "TheSEO Friendly Web DesignThe article explains this aspect in detail.
SEO-friendly functionality requires seamless integration with themes, plugins, and other components. It allows for custom optimization, and key strings can be translated. While WordPress-built sites can easily achieve this, many SaaS systems or custom-built website platforms are another story—most I've encountered have various issues.
SEO Friendly Web Design" article mentioned points are almost done. It is better to sign a contract with detailed requirements and visualization, and then check the content of the website according to the required items when the website is ready.
SEO friendly is important and helps in search engine setup, AI tool indexing to participate in rankings and greatly increase website traffic.
There is no compression of images to convert Webp, Avif
This and loading speed related, the site must have picture compression, load WebP or Avif function, so that the picture volume will be small, thus guaranteeing the site access speed, and the picture clarity almost no decline.
Page volume in the picture accounts for the big head, go to 60% or even higher. If the image volume is not compressed, the page loading speed may be very slow, affecting the crawler crawling and customer access experience, thus reducing the ranking and conversion rate.
Whether to use foreign CDN acceleration, whether permanent free use
CDN (Content Delivery Network) is the website copy many copies, stored in the world dozens or even hundreds of cities inside the server. When foreign customers visit, from the customer's nearest server to provide website files will be viewed by the customer, the shortest distance to the fastest loading speed.CDN can be understood as the logistics industry, overseas warehouse meaning, close to the “shipment”.
The long distances between different countries and the complexity of the international network environment.Do foreign trade website must use international CDN accelerationIn order to guarantee that customers in every country/region can open the website smoothly and quickly. Studies have shown that a slow loading website increases the customer bounce rate dramatically.
No use of international CDN foreign trade website must fail, the effect is greatly discounted. There are many well-known CDNs abroad that are free to use and do not limit traffic, such asCloudFlare CDN. It's totally possible to not spend a dime and just configure it all at once.
Diamo contact a lot of station building companies, even some large companies do not use CDN for foreign trade sites, because the leadership and customers do not understand, grass-roots employees will not take the initiative to add their own workload, the customer to open the speed is not slow on the line. Some station building companies will charge for CDN.
Diamo builds websites using the world's top-ranked CDN, which is one of the best CDNs in the world, promising permanent free lifetime to customers, without adding a penny.
Outsourcing station must ask whether the station company has to use foreign CDN (must be foreign, the domestic price is very expensive effect is not likely to use some poor)? Which brand CDN to use, is it permanently free to use?
Does it support multiple languages? How many? Automatic Translation Payment No
Multi-language can not be used, but the website can not be without this function. Some leaders like multi-language, some companies' business involves some small language countries, multi-language is convenient for customers to view, select products and so on.
Note: There are 2 kinds of multi-language pre-translation and real-time translation, real-time translation has no SEO effect and is slow, so it can't be chosen.Be sure to pick pre-translated, with SEO effects!The best thing is that it supports manual adjustment of translation results.
Real-time translation is usually achieved using Google Web Translation Service or the free version of the Gtranslate plugin, which is completely free and hassle-free. Pre-translation is done using theTranslatePressTranslation plug-ins such as translation, the translation results stored in the database, only need to translate once, to be used to go to the database to retrieve on the line, fast, you can participate in Google ranking to get more traffic.
Xiaodi has contacted some good website building company, they are multi-language limit the number of languages and automatic translation function to charge, some use real-time translation, and even some do not support multi-language.
DiamoBuilder supports multi-language, unlimited number of languages, using pre-translation with SEO results. Automatic translation function is completely free to use, you can manually adjust the translation results freely. It is recommended to choose 1~3 kinds of multi-language for the best effect.
Tip: Adamo does not recommend most 2B websites to do multi-language, for more information, please check out theWhy don't you recommend 95% foreign trade website to be multilingual/small language? 》
Can you provide free SSL certificates
SSL certificate is the meaning of https security certificate ↓, after the installation of the browser will prompt the site to connect to the security ↓, any regular site must be installed.
If there is no SSL certificate, customers visit the browser will prompt the following content ↓, and Google will not give a good ranking.
The site must be installed SSL certificate, Diamo are free to provide this certificate, and free automatic renewal. Specifically to take this to speak, because some customers told Di that some site construction companies to install SSL certificate charges.
Charging for SSL certificates for ordinary foreign trade websites is the equivalent of selling air in a plastic bag with the pretense that it is healthier.
SSL certificates are actually very easy toFreeGetting, CloudFlare CDN provides free SSL certificates with 15 years validity, Pagoda Panel as well as domain name registrars like Tencent Cloud also provide free Let's Encrypt SSL certificates. If you encounter a website builder charging for SSL certificates, immediately turn around and run!
Some website builders may fool around and say that paid level SSL certificates are more secure and more likely to be trusted by customers. This is true and not true, it depends. For example, if you are a state-certified citizen (with an ID card and a household registration), will you gain extra trust because of this? Do you look for a person with an ID card to see if they have one? No, these days it's rare to not have an ID.
Will a state-certified bank or organization gain extra trust as a result? The answer is yes! Because these organizations often mean important interests and power, and can not afford to lose. In the same way, ordinary websites use free SSL certificates on the line, will not make any difference. Banks, government websites, etc. only need to use a paid level of advanced SSL certificates, high security at the same time!Comes with insurance so you can claim if something goes wrong.
Do an ordinary business website, e-commerce site, personal blog and so on, do not be silly to buy paid SSL certificate, that is the same as buying bags of forest air to inhale oxygen, more psychological comfort.
Some site-building companies say that they can only use paid SSL certificates, cheap to 698 a year, renewed every year. If you believe it, congratulations can come to Xiaodi here for free to receive a leek logo.
There is no such thing as saying that you can only use paid SSL certificates, this is the website builder's way of saying that they want to make more money. Some website builders have old programs.automationApplication orautomationRenewing a free SSL certificate can be a hassle (or even impossible to do), or you canmanually operatedApply for and install a free SSL certificate, operate once every 3 months, a few minutes of time each time, it is impossible to spend 698 money in vain.
The following is a group of friends to build the station view ↓
Whether there are hidden charges
Some station-building companies have invisible charges, the purpose is to start a low price in order to receive more orders, in order to protect the profit to get some extra charges. The above mentioned SSL fee certificate is a hidden charges, do not inform the party in advance, after receiving money said to pay extra.
Be wary of some hidden fee programs:Automatic translations (may be packaged as human translations), SSL certificates, website backup functions, minor modifications during the website maintenance period, CDN services, firewall services, etc.
Before placing an order, ask about the cost of dealing with the building of the website and whether there are any items that need to be paid for at a later stage. Will the site remain free to use without paying extra, and are there any limitations or undesirable changes.
The cost of the Diamo website building package includes the above.Foreign trade website building package pageWrite down the building project and charges clearly, never secondary charges. Pay once, available for life, no hidden/extra fees, no restrictions or backdoors.
What about security?
Safety always comes first, and if you don't usually pay attention to it, you will regret it only if something goes wrong. To ask what security precautions are taken by the company building the site.
You probably don't know that:
1- Your peers may hack into the background of your website to steal the inquiry information, or make your website ranking drop;
2- A lot of bots will attack websites to plant spam/toxic URLs, redirect your website to gambling sites or mining etc;
3- Web bots will keep sending phishing inquiries, spamming inquiries/comments and even hacking websites;
Now the network environment is complex, there must be a reliable firewall to ensure that the site has been running stably, to understand the station-building company to use which security means. Diamo do the site using 3 firewall: CDN cloud firewall + serverPaid Pagoda Firewall + WebsiteWordFenceAntivirus plug-ins and also disable some useless and highly hazardous features and interfaces.
So far, Diamo does not have any website is attacked successfully, all customer websites have been running stably, spam messages are almost none.
Be wary of handwritten HTML to create website content
This is a pitfall that the client stepped in and shared with Di, and I realized that there are such unbelievable things in this world.
Some website builders use WordPress + Elementor to build websites, and it's reasonable to say that you can build a variety of powerful and beautiful boards using Elementor entirely, and modifications are easy to make with the click of a mouse.
However, some customers let us optimize the speed of the site, we found that there are a lot of boards are actually pure HTML production, shocked off the jaw! Maybe the other party does not know Elementor very well, or maybe the other party has a ready-made board HTML code, greedy for convenience so directly paste the code production.
Handwritten HTML to build content a whole lot of shortcomings, do out of the content is "dead". Difficult to modify, responsive and other aspects are very poor. Only evil practitioners will take this shortcut to benefit themselves and harm others, we are decent people are open and honest, step by step to build a website.
If you come across a website builder that handwrites HTML to create website content, turn around right now and run!
That said, individual small places with a very small amount of HTML can play a role in the role of four, the effect is good and stable. For example, Elementor's Tab widget header, sometimes Di will use the<img>Tags to insert images. As long as you don't take HTML for large panels of content and the amount of HTML manually inserted throughout the site is <1 % you'll be fine.
Are there any restrictions on website modifications
Almost all websites, after the first draft is done, customers will ask for modifications, modification points are more or less, simple or complex, no matter how you need to build a good website with the company in order to do a good job with the website. In fact, most of the site construction company actually do not like customers to modify, because of high labor costs, also means that the project is completed later, get the balance.
We at Diamo welcome clients to mention modification points, or even redo them! Every website is our masterpiece, and we want to make it as perfect as possible, so we will only refer clients if they are satisfied. There was once an obsessive-compulsive customer mentioned more than 100 modifications! All day with a magnifying glass to pick faults, we did not say anything, with the timely change, the customer returned to the order a few times.
However, some companies will limit the customer to modify, each modification needs to submit a work order, wait a few days to change, so as to limit the customer. They may also tell the customer that the modification point is not within the scope of the website building commitment, or they have to add money. Especially for Saas website, almost no modification is allowed.
Outsourcing foreign trade website construction, be sure to ask the other side, mention the modification point has no limit? Will it add money? How many days to change?
The website should offer a high degree of customization.
Website customization must be highly flexible! Modify it however you like, and install/support any features you need. Otherwise, if you face restrictions when trying to add a feature or make changes later on, it becomes a huge hassle—you'll have to start from scratch.
Our https://www.diiamo.cn/ websites offer exceptional customization! Fully featured and adaptable to any scenario, you can modify them however you like—and clients can make changes themselves. The backend remains clean and streamlined, displaying only essential functions while collapsing less-used features.
Which communication method should be used?
Diamo build website using WeChat group chat communication, the customer side team, our artists, website builders and project managers are in a group, communication is timely and efficient. Party leadership can also know the progress and their own staff have not been properly followed up and so on.
Some station building companies use one-to-one communication, only the salesman docking party A, and then convey the information down, so the information may be inaccurate, inefficient. It is best to choose to use the group chat mode of the station building company, recommended WeChat group chat.
Some website development companies use a ticket system to manage client requests, creating a ticket for each modification point and submitting it accordingly. While creating tickets is standard practice and facilitates tracking and verification, the process often becomes overly bureaucratic. This includes requiring managerial approval, scheduling tickets, and charging extra fees once a certain number of tickets is reached...
Some DiaMo website clients create spreadsheets themselves on platforms like Feishu, clearly outlining their requirements and attaching screenshots. After DiaMo makes the necessary changes, they select “Resolved”That's fine. It's convenient for everyone and more efficient.
View Website Builder Success Stories
Said a thousand, said ten thousand, not as good as take a look. Every website construction company said they are good, how how cattle, is a mule is a horse, pull out and walk to know. Let the company send a few successful cases to look at the site, to be able to access through the URL of the real site case, do not picture / document.
It is best to provide your industry or your favorite style of case site, you know what level they build and design. The quality of these sites is likely to help you build the quality of the site, if you can not see, then maybe this site building company is not very suitable for you.
It's best to look at each other's template libraries, if you can.Because there is a huge probability that your website will come out the same as the template libraryThe first thing you can do is to take the template library and change it to make it into a new website.
To be honest, no matter the size of the domestic website building company basically do not have the ability or time and energy to specialize in the design and production of templates. Like our Diamo directly from the foreign procurement design of very few. The vast majority of domestic website construction company is to take the website has been done simply change the copy made into a template, so it looks all the same, no matter the layout or style are similar, the main difference is that the picture, color and so on is not the same.
Be wary of cool website designs
Dee was featured in theHow to improve the conversion rate of foreign trade independent website / e-commerce siteThe article "to stay away from cool design. Many domestic leaders of many companies like to upscale, high-end, atmosphere. In order to cater to this aesthetic, some domestic website builders will make the website cool, easy to take orders, through the acceptance.
However, foreign customers basically like simple, plain, especially in Europe and the United States, Japan and other regions. Foreign countries look at the inner, not the appearance, the appearance of too fancy but easy to cause resentment.
Xiaodi's opinion: generally lack of what will cover up what, the appearance of too cool may be trying to cover up the lack of inner, often means a lack of self-confidence and strength.
So do foreign trade websites are simple, practical-oriented, in the details of the efforts to highlight the low-key at the same time have the strength or connotation. Yes, do foreign trade website focuses on the details, and do domestic website focuses on the overall appearance and design.
Simple design also means easy access to information, easy to operate, and a much better customer experience. On the contrary, cool means that it takes more time and effort to digest, to operate, complicated code site speed is also slow, hindering the message and the willingness of customers to submit inquiries.
Be wary of bragging, de-mythologize AI.
Do you remember the previous meta-universe? Now no one has mentioned, can not land, can not bring practical value to the public.AI these years is too hot, as long as the AI will feel very high, very powerful. The website building industry is still quite with the times, many peers have begun to publicize their use of AI technology to build websites, how awesome.
Recently, many people publicize the AI fully automated site, enter the instructions to generate a few minutes a web page, hurry to buy courses and tools. In fact, it is a gimmick, build out the quality of the site is far less than the professionals hand-built, subsequent modifications and a bunch of problems. Do and do well is completely 2 concepts.
Don't over-worship AI website builders, they are still immature. If the website building company says they use AI technology to automatically build websites, write articles, P pictures, etc., don't worry about it, just ignore it.
When it comes to building a website, Di feelsAI integrated into the websiteFunctional performance is not up to the industry average, and can only be used as an aid to save a little time. Now the situation is: white people can't use it well, and if they do, they can't make quality stuff. Professionals make something far more reliable and useful than AI, and don't want to use AI.
The picture below shows one of the domesticAI article writing toolThe price list is really not cheap. Any AI that is reliable, effective, and related to building a website is expensive at the moment, and none of them will be fully integrated for use in a website (high cost, small benefit).
It's not that AI is bad, it's just that inIntegration of AI functionality into the websiteAlmost all of them have average “intelligence” (especially the free ones). They are not as good as third party AI. It is recommended to use third-party AI such as ChatGPT directly, and not to trust websites with their own AI features.
Di gives an example:
Rank Math SEO plugin has a paid AI feature that allows you to use AI to generate content and keywords, evaluate the SEO effectiveness of the page to give suggestions for adjustments, etc. The Rank Math plugin has millions of users and is backed by a not-so-small foreign company, and it's AI feature is paid for, and the price isn't low.
But the keywords and content it generates, and the SEO optimization advice givenThe quality is very average and the results are average, mainly for newbie hacks, help them save time. We professionals can't look at it and do it ourselves with far more reliable results.
There are also AI automatically add Alt to the picture, automatically generate the article cover image, enter the title to automatically write the article and even automatically match the picture, automatically write the code and other functions, Xiaodi actually tried, I also want to use AI to improve the effect and efficiency. But it is not the case, the quality of things made by AI is really very general, the effect can be imagined will not be good.
Di is a perfectionist and doesn't want to settle, so she still writes articles manually, goes to paid material sites to find images, uses SEO tools to analyze keywords and such. Of course also use ChatGPT, Claude and such AI to create content and P pictures, only as a supplement.
Beware of falsification and watering down of data
In the past, people said that Japan had the spirit of craftsmanship and that the quality of products was excellent, but later it was found that many key products of large Japanese companies had achieved high standards by tampering with data, which in fact could not achieve that effect at all.
Cheating is the lowest cost, the fastest and the most effective way to make profits. From ancient times to the present, cheating has been very popular in the ancient and modern worlds, and even the ancient imperial examinations were the hardest hit by cheating.
Doing the same with the website, cheating is widespread. Brush inquiry, P picture, data forgery is a common means. Do not believe too much in what the eyes see, to judge, verify, and use third-party authoritative tools to detect.
For example, to detect the speed do not directly believe that the site company sent the speed score screenshots, it is recommended to use Google speed tools and other authoritative third-party tools to detect the speed of the site, the results at a glance.
Google ads to bind their own Google account, at least their own account login privileges, they look at the data to know how to do, do not believe that the station building company's own system data.
It's important to look good.
It's all about color, and it's important to look good.A good looking website doesn't just mean pretty and tall.Rather, the details are well handled, making it a comfortable and pleasant experience, in line with the product's style.
As if a person's looks, looks with Liu Yifei like features exquisite and temperament is good, looks very ordinary but dry clean,Kind, smiling, friendly and welcoming as well.
Face value means higher cost and investment, higher selling price and less value for money. The general public cares more about price/performance (Pinduoduo called God), not face value. Therefore, companies that are willing to put more effort into design/face value are generally more dedicated to their products. For example, our Diamo is very "beauty-conscious", haha.
Website design UI can be ordinary and understated, but it can't be sloppy, casual, or have mistakes. AndThe design must match the tone of the productThis is a better way to emphasize the advantages of the product and gain trust.
It is recommended to check the official website of the company first, if their own official website is ugly, it is likely that your website is also ugly. Only look at the official website may be a bit one-sided, specifically to see the success stories and template library. These 2 are likely to represent the quality of your website in the future.
If you order from a "good-looking" company, the odds are that you won't step into a hole.
Don't think this is "profiling", but it is useful advice. The vast majority of small and medium-sized companies do not have an artist, even hundreds of large companies will not be for each website design (out of 8 pages of professional design costs close to 2k). The vast majority of websites are 1-2 people to build the front-end, programmers act as their own artists, they decide how to design, how to do.
(indicates contrast)Most programmers are straight men, do not understand aesthetics, so often see a lot of websites made out of very vegetarian, detail processing is not in place. Website building company's official website, success stories and template library design can best reflect the company's aesthetic design capabilities.
Aesthetics is something that needs to be honed over a long period of time, over many projects, and to a certain extent, it depends on talent. Therefore, if a website builder/company has good aesthetics and makes a "good-looking" website, it means that they have a lot of experience. On the contrary, an ugly website reflects a lack of experience.
Professional, professional or professional
Iceberg effect, building a website looks very simple, only so many pages, a background. But the invisible part of the underwater is very large, involving very much content. Professional and responsible site construction company will take the initiative to deal with all aspects, choose a professional site construction company, you can avoid many problems, the site effect is better.
Di gives a few examples:
Prevent meaningless content from being indexed
Another B2B export website for this client was built by a different web development company. Many meaningless pages like the one shown below have been indexed by Google. This increases server load, causing lag and potentially lowering the site's search rankings.
When building websites, we prioritize indexing and ranking performance. We disable redundant features and pages, block irrelevant content from being indexed by Google and other search engines, and intercept malicious crawlers from accessing our site.
Prevent useless links from being generated and wasting resources
The same website mentioned above contains numerous useless URLs like those shown below. If crawled by search engines, they can negatively impact SEO and significantly waste server resources.
Another web development company failed to properly handle the setup, resulting in numerous redundant URLs. Additionally, they neglected to block crawlers from accessing these pages.DIIAMO (https://www.diiamo.cn) The website will prevent the generation of unnecessary URLs and prohibit crawlers from accessing these URLs.
Be proactive in advising your clients
99%'s clients know little or nothing about building a website. Do not know how to start, how to do a good site, there are a bunch of pie-in-the-sky unrealistic negative optimization ideas. The station building company needs to take the initiative to guide, give advice to the customer, tell the customer what are the benefits and disadvantages of doing so.
Many web development companies avoid offering advice or correcting clients' unprofessional ideas, focusing instead on getting the website up and running as quickly as possible to collect the remaining payment and cover payroll.
Not everyone enjoys hearing advice, and some clients might find it overly pedantic. If a client adopts the suggestion, it often means reconvening meetings for renegotiation, potentially requiring page redesigns that slow down project progress. This further delays receiving the remaining payment and commissions. Thus, offering advice itself is a self-defeating endeavor that may not benefit others, and most people are reluctant to do it—especially those at the bottom of the workforce.
Diamo takes great initiative in offering suggestions and guiding clients. As responsible perfectionists, we treat every website as our own creation. We strive to deliver exceptional results and create tangible value for our clients. Focusing primarily on high-end websites, we work with clients who possess superior expertise and capabilities—they typically embrace our recommendations.
Block empty and malicious searches
Many website search functions (especially WordPress) exhibit certain “bugs” by default when users click search without entering keywords. For instance, search results may display all pages on the site—including regular pages, posts, products, hidden content, and more—which is highly undesirable. Some pages should definitely not be visible to visitors and need not appear in search results.
Some people in order to brush SEO weight, will use the robot in other people's websites have been searching for some URL, so that the website to generate a page with the title of the URL by Google / Baidu, etc., so as to enhance the weight of their own website, equivalent to the disguise of doing external links.
There are also malicious crawlers that search using a number of characters to find website vulnerabilities, inject malicious content, and so on.
WordPress will encounter the above issues by default, requiring additional interception and fixes. Only experienced website builders will notice these details and have the capability to intercept/fix them. Websites built by Diamore perfectly resolve the three issues mentioned above: visitors cannot search using empty keywords, cannot search URLs or malicious content, and search engines like Google will not index the search results pages.
These things small D does not say, 99.999% customers do not know, and even many station building companies do not know, will not go to change. Customers do not understand, the station building company does not care, the problem has been there, security and SEO effect greatly reduced.
Inquiry form response speed
Form is the inquiry system, 2B foreign trade website is aimed at receiving inquiries, inquiries are the fundamental factor in generating orders, receive inquiries will send e-mail notification. Reliable website send mail function are using SMTP link (customer) mailbox to realize, there is an invisible pit.
In order to guarantee the speed and experience of foreign visitors, foreign trade websites will use overseas servers. The vast majority of foreign trade websites will use domestic mailboxes for SMTP links to send mail, such as NetEase mailbox, Tencent mailbox, Ali mailbox and so on.
When visitors submit inquiries, they need to send emails to the server through SMTP link mailboxes, and return the data to the website after success, so that front-end customers will see the tips of successful submission of inquiries. Because the web server is inoutside (a country's) bordersBut the mailbox server is ininternal (a country, province, city etc)This results in slow links or even link failures. This results in front-end visitors failing to submit inquiries, or failing to send notification emails, missing out on inquiries and orders.
Diamo solves this problem perfectly, the SMTP link is very fast to avoid missing and losing inquiries.
Professional Architecture Design
Building a website is actually quite complex and involves many factors. It's not simply a matter of paying more for the website and purchasing expensive servers and services.buildThis is the key. Whether the site uses caching, with what method to build, there is no use of edge nodes CDN), there is no reserved redundancy, problems can quickly locate the problem and repair.
Diamo has a stable and high-speed architecture based on years of experience, with full link optimization and excellent results.
Is the backend of the WP site clean and organized?
Saas site, the site background although fewer restrictions, but more clean and tidy, there will be no ads, a variety of reminder box, etc. WP site has a disadvantage is that the plug-ins go their own way, there is no default unified management and standardization, the site background is generally very chaotic, the top of a variety of pop-ups and plug-ins advertisements, show a lot of useless things.
Diamo has optimized site speed and sell key activation Astra Pro theme and so on, often logging into the background operation of the customer's website (the site is not made by us), see the background are very messy, a variety of reminder box, OCD patients can not stand.
A lot of big website construction companies do website background is also very chaotic, all kinds of problems. For example, Xiaodi logged in to view the Guangzhou slow X to do a website background (the customer gave me access), chaotic, a variety of error prompts, ads flying all over the place.
Di is a perfectionist + obsessive-compulsive disorder patients, can not accept the messy background, so we have a special to optimize the background layout of the site as well as the content display, clean, comfortable, should not show the content will not be displayed, important content easily found.
Add security headers
To enhance website security, six security headers must be added as shown in the green button below. Incorrect implementation of these headers may cause website malfunctions. I dare say that over 95% of web development companies fail to reliably implement these six headers.
Diamo's websites incorporate security headers, ensuring flawless operation without causing site malfunctions and delivering high security. Xiao Di's perfectionism and meticulousness drive me to proactively and thoroughly research every detail, striving for excellence in every aspect of the website.
In summary, website development involves countless details unknown to most industry professionals. The success of a website largely depends on the expertise of the development company, which must proactively handle all these nuances. A professional and responsible web development company can prevent the vast majority of issues, serving as the fundamental prerequisite for building a quality website.
Some suggestions for customizing a high-end website
If the annual sales of tens of millions of dollars or more, or listed companies and so on to do high-end website, must not choose Saas site, basically prefabricated ordinary templates as well as a fixed framework, a lot of limitations can not be customized in depth, the effect may be good, but not up to the top of the kind.
The price can't be lower than 1.5W, professional stuff costs a lot. Below 1.5W is not in line with the law of the market, either capable but inexperienced, or experienced but not capable enough (e.g., the owner has a wealth of experience in operation but the ability and experience of the staff to build the site can not keep up).
Experience and ability to build a website online, the price of building a website is less than 1.5W is equivalent to doing charity. Note: a lot of price 1.5W above the quality is also general, purely company large cost and profit double high so the price is high, pricing does not reflect the quality.
Secondly, we must look for the kind of foreign trade, customer psychology, foreign business culture, as well as the construction of the company's website technology, to be honest, we Diamo is not fully reached this level, at most half a foot over that threshold.
Xiaodi share the vast majority of foreign trade website shortcomings on the market, I hope to help you understand the difference between high-end websites, know how to judge whether a website builder is suitable for high-end websites.
1- 99% foreign trade website homepage content is company/product introduction, company advantages, CTA inquiry form.Instead, it's about the customer;
2- 99% foreign trade website About Us page is a list of achievements, put a bunch of certifications and factory scale, but customers care more about thefaith (in sb. or sth);.
3- 99% The product detail page of a foreign trade website just describes the product features and selling points without points of interest, stories, questions and answers;
4- Without a clear next step to lead the customer to purchase/submit an inquiry or something like that, the customer will leave the site.
Acceptance of the website with measurable professional standards
Choose a good suitable site construction company is only the first step, the site has to do a good job acceptance, timely detection of problems so that the other party to rectify the quality of the site is to protect the ultimate kill. The above article content mentioned the pit of the station is mainly used to screen the station company, Xiaodi here to share the site acceptance criteria, to help you check and fill in the gaps to find out the site problems.
Checking for handheld and oversized screens
The website can automatically adjust the size of the layout according to the different sizes of the monitor, adaptive screen size (end) perfect display page, it is called responsive. Now do the website will be adapted to desktop computers, portable, tablet, cell phone this 4 end. However, responsive to do good and bad, many customers do not know what responsive is not to pay attention to, many station-building companies only focus on the computer side.
How to check: go to the free responsive inspection toolhttps://responsivetesttool.com1- Enter your URL in the URL box and click the Check button; 2- Click the icon of the device you want to view in the upper left corner (in order of cell phone, tablet, desktop, super large screen, custom size), and then take turns clicking on the different resolutions to view the website's display effect in each resolution.
There are typographical errors or abnormalities, etc. on the screenshot sent to the company to repair the site, if everything shows normal on the OK.
Focus on checking the handheld end:Mobile office, now many customers, leaders use laptop computers, the monitor may be set to zoom 150% ~ 200% display, the actual page width in the browser display out between 1280 ~ 1360px. And desktop computers show up in 1440 ~ 2560px.
Some web page designs are complex and crowded, especially the mega menu with very large product categories, which is very easy to be misplaced or incompletely displayed on the handheld side. Be sure to check the display effect and have the website builder change it if there is any problem.
Use the tool to easily view the site in the different ends of the display effect, so that sloppy nothing to hide, so that the site company to get each port adaptation.
Check to adapt to the oversized screen full screen:While desktop monitors typically max out at 2560px, some clients may project onto large screens in conference rooms or connect to oversized displays (TV-sized screens) to view webpages. Additionally, certain executives use large-format curved monitors. Therefore, website design must account for display quality on these expansive screens.
As long as you zoom the browser to 30% or so, the display effect is a large screen effect. For example, the following picture shows the effect after zooming, the left and right sides of the banner are blank, and the customers think it is not good.
Then change it to full screen display ↓ and spread it out for better results.
It is also important to check that all types of pages display properly and reasonably on desktop, portable, tablet, and mobile.
Check if the website speed is up to standard
As stated above speed is important and affects Google rankings, ads and user experience, which in turn affects the number of inquiries/orders. Some website builders don't optimize website speed at all, or even don't know how to optimize. So make sure you check your website speed and let the other party rectify it if it is not up to standard.
To evaluate a website's speed, it is best to use the Google Speedometer toolhttps://pagespeed.web.devThis is the official Google tool. This is an official Google tool and Google rankings are also using test result data from this tool.
3 seconds is a passing line (on either end) and if the page loads in longer than 3 seconds customers start to leave. Diarmo feels that great websites are inGoogle Speed TestIt should be done in the middle:Total loading time should be ≤1 second for computer with a score of 95 or above; total loading time should be ≤3 seconds for cell phone with a score of 85 or above;
DIIAMOUseAstra Pro + Elementor ProBuild a website, after optimization, the loading time of the web page on the computer side to be loaded in 1 second, and on the cell phone side to be loaded in 2 seconds. Google speed test computer and cell phone scores 95~100 points.
Measure the quality of a website in addition to look at the loading time, Google Core Web Vitals (Web Core Vitals) has been very hot in the past few years, has become a new generation of Web performance experience and quality indicators, the site needs to meet the compliance with Google Core Web Vitals.
Simply put, in the Google speed test, several items in the chart below, the computer side try to do all green, indicating excellent. The mobile terminal can only have a maximum of one red, all other green.
Core Web Vitals is a scoring project launched by Google to measure the quality of websites and to improve webUser Experience. The specific performance isGoogle Speed Test3 scoring items inside. Largest Contentful Paint (maximum content drawing), theInteraction to Next Paint (Interactive Response Speed), Cumulative Layout Shift (cumulative layout offset).
Click to viewTheWhat are Core Web Vitals and how to test and optimize them?》
Check if it is SEO friendly
The above mentioned website to comply with Google ranking factors, test whether SEO-friendly can use some free tools, mouse click a few times to see the results, very convenient and reliable. Not up to standard point to let the station building company to fix the next line for free.
Check for display abnormalities
This is very basic, the naked eye can judge a problem, I do not want to remind alone. However, I found that some customers really did not pay attention to these, customers in other companies to do before the site to me to see, I le a bean, errors.
The text is truncated to show incomplete, no automatic line breaks; elements are covered by other boards can not be seen; typographical misalignment, the upper and lower boards are not aligned; some parts of the key color color number is inconsistent and so on.
These mistakes are like a person with an eyelash on his face or food residue in his mouth, which gives a bad impression. Foreigners are very attentive to these details and when they see such a website they will think that the company is not reliable and turn their heads away.
Check for functional abnormalities
The most important thing of the whole website is the inquiry function, the purpose of the website is to get the customer's email address, must test whether you can successfully submit the inquiry within 3 seconds, and whether the website background as well as the email address can receive the inquiry after submitting successfully. Also check whether the accordion board, menu, Tab, slide/slider expand, switch and display, article comments, etc. are normal.
Before the official online must check all the functions of the site, it is best to use the browser privacy (no trace) mode view, you can avoid other factors. The way to click after the ability to move or functionality of things are tested.
Whether or not to use pictures for boards
Some website builders will use images directly to create board content thatFuzzy display, can't be translated, and SEO results are greatly reduced.Some boards/contents have complex design (e.g. complex organizational structure) and can't be created with html, only images can be used, this is understandable and acceptable.
Some site builders are too lazy, could have used html content, directly put a picture to finish. For example, the 2 download buttons in the picture below show a little fuzzy, right, it's a picture.
The text and border of the download button should be realized using code, which is very clear. However, the website builders directly replace it with an image to save time, the display effect is much worse, and the content can not be indexed by Google as well as translated.
Be sure to check that the content of each section of your site displays clearly, if it displays fuzzy that's likely to be done by an image.
Detection method.Right-click on the image. If the following content appears, it is an image.
Alternatively, left-click and hold the content, then drag it. If it drags like the image below (as indicated by the red box), it is also an image.
